Episode 94: Unplugged: Functional Medicine's Dirty Little Secret

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Advice from Dr. Lara? Avoid overwhelm by starting simple and where you are. Join us in this episode for a behind-the-scenes look at a mini mentoring session Dr. Lara Salyer conducted with an aspiring functional medicine doctor. She’s full of dreams for her future practice, but finds herself tangled in the complexities of starting up.

Working closely with this doctor, Dr. Salyer helps bring her vision closer to reality. She advises starting with what’s available, emphasizing the significance of an online presence. Creating a professional profile, tagline, and mission statement on social media can come before a complicated and expensive website build. Dr. Salyer recommends developing a signature talk to attract early clients, directing them to a social profile and offering a simple membership program for initial patient engagement.

Dr. Salyer shows that complexity isn’t a prerequisite for beginning your functional medicine journey. It’s about taking that first step with your current tools and knowledge and evolving from there.

Are you interested in a mini session with Dr. Lara to talk about your own situation? If so, you’re in luck! You can sign up at www.drlarasalyer.com/catalyst for a personalized session where you can get out of overwhelm and sequence your next best steps for goals that matter to you.

About The Catalyst Host, Dr. Lara Salyer:

I worked as a family physician for 15 years until burnout changed the trajectory of my career. I realized I wanted to start a holistic functional medicine practice in my rural hometown and made it happen. In addition to practicing functional medicine, I now mentor practitioners who are looking to change their paths in healthcare by using what I refer to as the “Catalyst Roadmap”. I share each step of this framework with listeners so that they may apply it to their careers, relationships, personal goals, and projects.

In This Episode I'm Talking About:

Creating a professional profile, tagline, and mission statement on social media
Developing a signature talk to attract early clients
Offering a simple membership program for initial patient engagement

Quotes:

“We talked about her next step, which is to develop a signature talk. Her own one-off talk. That is the quickest way to get clients and patients. Because when patients see how passionate you are, it’s contagious. When they’re in front of you, whether it’s a Zoom meeting or webinar or in person, they get to see that energy come off of you. and they’re wanting more. They want to have what you have, which is excitement, enthusiasm, and a co-partner in a better future.” (6:35 | Dr. Lara Salyer)
“Each time you help people see the benefit of this one tier membership, you then ask them, what would you like to see inside this membership? What would make this the most compelling and useful part of your week? And that way you’re helping retain and delight these loyal patients that love what you’re doing and also help create more opportunities to gather more.” (11:57 | Dr. Lara Salyer)
“In this sample mini session, we then helped this brilliant practitioner devise a simple initial visit price so that she could then usher these beautiful members in her VIP community with the next step. It’s about giving them bread crumbs along the way and predicting where they can go next if they’re interested. And they then can go right into an initial visit. So she had everything beautifully laid out. By the end of 45 minutes of our sample mini-session, her stress level was obliterated.” (13:11 | Dr. Lara Salyer)