Episode 66: Unplugged: Never Dread a Discovery Call Again (How to Set up a Membership Model that Serves)

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“Membership is fantastic because it’s clear, it’s outlined, it gives an expected transition, and you’re also supporting ongoing health,” explains host Dr. Lara Salyer. Package structures tend to not work as well in functional medicine because the basis of functional medicine is digging deep to unravel complex medical conditions as well as to provide ongoing support. With a package, you are really missing that ongoing support portion and not setting yourself or your patients up to be as successful as possible. Today, Dr. Lara shares her methods for setting up a membership model that serves both you and your patients.

Dr. Lara used to find herself dreading the discovery call before switching to a membership model for her practice. By changing to a membership model, Dr. Lara was able to attract patients who share her enthusiasm for finding the root causes of their medical conditions and who are ready to engage with her in the partnership that functional medicine requires. It may seem daunting to create your own membership model, but it is actually relatively easy and there are many resources available to help you get started. The first step is figuring out the average length of time your patients typically see you, then brainstorming all the services you offer your patients, and finally organizing those services into tiers.

With a flow channeled membership based practice, you will be able to enlist your patients to be co-creators of their own health journey. If you want to make sure you never dread a discovery call again, consider switching to a membership model that supports your patients’ ongoing health.

About The Catalyst Host, Dr. Lara Salyer:

I worked as a family physician for 15 years until burnout changed the trajectory of my career. I realized I wanted to start a holistic functional medicine practice in my rural hometown and made it happen. In addition to practicing functional medicine, I now mentor practitioners who are looking to change their paths in healthcare by using what I refer to as the “Catalyst Roadmap”. I share each step of this framework with listeners so that they may apply it to their careers, relationships, personal goals, and projects.

In This Episode I'm Talking About:

How to attract patients who share your enthusiasm for finding the root causes of their medical conditions
The methods for setting up a membership model that serves both you and your patients
Why it is important to empower your patients to be co-creators of their own health journey

Quotes:

“When you are looking at ongoing medical support and you are unraveling complex processes, packages don’t work.” (3:31-3:38 | Dr. Lara)

“There are no two memberships alike, and you’re allowed to take what you like, leave the rest and tweak it so that it reflects your own values and personality.” (7:45-7:53 | Dr. Lara)

“The thing about innovative healthcare is creating this ecosystem and environment for patients to thrive and lowering that barrier for them to experiment with some of these modalities is key.” (16:16-16:27 | Dr. Lara)

“People underestimate the need for community.” (17:38-17:42 | Dr. Lara)

“Really all a membership is, is the promise that you’ll be there for a minimum amount of months and they have flexibility to continue after that.” (18:49-18:58 | Dr. Lara)