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Episode 35: The Bias of Tech

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“I just don’t want people to be afraid of tech anymore. I think people are afraid of it, because they don’t understand it,” shares Claire Cooper-Bodtke. Claire combined her more than a decade of experience in the private medical sector to co-found her company, Medicava. During her work with physicians, Claire realized that the demands placed on physicians to be the sole responsible party for their business were unsustainable and resulting in high rates of burnout. At Medicava, Claire assists physicians with putting technological systems in place that help to streamline their services, grow their business, and reduce the amount of extra jobs they have to do themselves so that they can focus on actually healing patients.

When Claire first meets with a client, she runs a gap analysis which essentially is a full tech audit that shows what is currently missing that the client needs for their business to run better. It is often helpful to start with the basics like creating a website where patients can book their own appointments or revisiting what type of software the client is using for customer relationship management. In addition to securing the basics, it can be fun to add in interactive opportunities like visual courses about functional medicine to engage patients and help get them to fully buy into the concepts for themselves. Tech can also be used to help track the lifestyle and buying behaviors of your patients so that you can attract similar patients to your practice. 

When used properly, technology can really help to reduce your overall workload and make everything run much smoother. Many people are nervous about venturing into the tech space because they do not understand it, but with the right help it is very much doable and worthwhile in the long run. Tune into this week’s episode of The Catalyst to learn more about the bias of tech and how tech can help you to run your practice more effectively.

About Claire Cooper-Bodtke, Co-founder and Principle of Medicava:

With over a decade of specialized experience in the private medical sector, Claire has a proven expertise in patient acquisition, healthcare marketing, and technology, which are the pillars of Medicava.

Navigating her way from supportive and sales roles to being an integral member of executive teams for some of the most widely regarded organizations in private and functional medicine, Claire has carved out her own path in this field as a best-in-class consultant and an authority in practice implementation.

It was through her work as a medical technology sales manager, that Claire saw the need to offer her clients a personalized solution to their common needs, “I heard repeatedly from clients who wished there was one system that could do everything their practice needed” — instead of using this as an opportunity to sell more products, I understood that they didn’t need one system, “what they needed was someone to tie their systems together in a way that makes sense for them.”

Claire’s ability to understand new technology allows her to be agile in the customization and implementation of various medical software with each unique practice model. As co-founder and principle of Medicava, Claire has been featured on syndicated podcasts discussing her work as well as actively marketing on behalf of her clients.

In This Episode We're Talking About:

  • How to analyze and take inventory of your current technology stack to ensure it aligns with your business model and customer journey.
  • How to tie in technology to the patient experience you are looking to create for your members.
  • Understanding why outsourcing or hiring the right integration consultants/employees are crucial to the success and retention of your patients/clients.


  • “I don’t know who said that practitioners have to be the judge, jury, executioner and wear all the hats and do all the things, when there’s really no other business model that makes them do that.” (5:19-5:33 | Claire)


  • “Think about how much less money it costs to find the same person versus an entirely new person who’s never heard of you. So when I tell people about referrals, they sort of think micro, right? So mom, dad, brother, sister. I’m telling you referrals of people that are like that person. Shop where they shop, workout where they work out, live where they live, drive what they drive. These are what we call psychographics of a human and their nature and how they buy. So buying behaviors, those are all things that you all have at your fingertips. And if you’re using pieces of tech correctly, you can really hone in and find that very specific subset of patient that you want to continue working with.” (12:37-13:27 | Claire) 


  • “Use those visuals. Use those ways to help like you say gamify or make it more interactive. Make it something that you can actually do.” (36:28-36:37 | Claire)


  • “I just don’t want people to be afraid of tech anymore. I think people are afraid of it, because they don’t understand it.” (16:26-16:33 | Claire)


  • “You can use tech in the right way. It will not be scary, and if at any time you get scared and you don’t want to do it anymore, there are people like us who can help you.” (40:01-40:10 | Claire)

Links for this Episode:

Connect with Claire Cooper-Bodtke:


Instagram: @wearemedicava

Connect with Dr. Lara Salyer:

Thank You For Listening!

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About The Catalyst Host, Dr. Lara Salyer:

I worked as a family physician for 15 years until burnout changed the trajectory of my career. I realized I wanted to start a holistic functional medicine practice in my rural hometown and made it happen. In addition to practicing functional medicine, I now mentor practitioners who are looking to change their paths in healthcare by using what I refer to as the “Catalyst Roadmap”. I share each step of this framework with listeners so that they may apply it to their careers, relationships, personal goals, and projects. 

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