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Episode 23: The Physician Who’s Conquering the Online Space, and Bringing Colleagues Along

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“One person can’t make a difference, but many can. And so what I’m doing is I’m trying to not only give doctors a voice, but I’m trying to give them the fuel they need to feel empowered to continue building up their brand,” explains Dana Corriel, MD. Dana is the founder and CEO of SoMeDocs, a social media hub for physicians to get recognized and hired for their talents outside of healthcare through mediums like podcasting, writing, speaking, educating, and coaching. She is a former board certified internist who realized that while she could not fix things in the healthcare system alone,  having a network of colleagues could make all the difference in the world.

Healthcare workers often work within an overarching organization and do not get as recognized for their individual talents. If they shift hospitals or careers, their reputation may not follow them since it is strictly attached to the organization. Through social media marketing, physicians can make a name for themselves as individuals by creating content and building a brand that they can take with them into any new job. When doctors recognize their talents and have the opportunity to foster them, it can lead to amazing opportunities working in fields outside of healthcare.

Tune into this week’s episode of The Catalyst to learn more about SoMeDocs, why social media marketing is so important for physicians, and what types of side gigs doctors can excel in with their current expertise and talents.

About Dana Corriel, MD, Founder of SoMeDocs:

Dana Corriel, MD, is the founder & CEO of SoMeDocs & an advisor to digital startups & brands that desire to stand out in the digital space. Her “special sauce” skills include website design that enhance user experience, stand-out social content created rapidly for competitive growth, & community building strategies. She adds particular value to startups in the health & healthcare space, having practiced medicine as a board-certified internist & being an active player & pioneer in the healthcare digital revolution.

Many of the experts involved in SoMeDocs have successfully used the tools she creates (including the best-selling author of “The House of God”, who Corriel built a two-season series with, creating, producing, editing, & distributing the content through the media portion of her venture), & continue to take on top healthcare positions, appear in influential outlets, and accomplish feats doctors never thought possible. Corriel continues to regularly spearhead multiple curated projects with top influencers & some her work can be seen on her website’s still-growing portfolio, at drcorriel.com (under construction).

Dr. Corriel has earned recognitions including Top Ten Internists to Follow on Twitter by Medical Economics & Top 20 Social Media Physician Influencers by Medscape. She appears in major outlets (such as LA Times, Gastro & Endo News, MDMagazine, The Boston Globe, Huff Post, Medscape, EP News) and can be heard on many podcasts. She has additionally served as guest faculty at multiple conferences that include the yearly Harvard’s Healthcare Writers’ Conference, Women in Medicine, & InnovatorMD, Women Physician Wellness, among others. Corriel also led her own successful conference – the SoMeDocs’ Writer’s Summit – in Feb of 2021, and plans to help ignite more impactful events, brands, and businesses using out-of-the-box digital solutions as fuel.

In This Episode We're Talking About:

  • SoMeDocs (doctorsonsocialmedia.com) is a perfect space for a physician to get the word out on their work (day job AND side job).
  • How Dr. Corriel is a good consultant for individual physicians who need to bounce around digital questions and ideas, as they grow 
  • Anyone can build an online brand, as long as they take the time – and give themselves grace – to build it

Quotes:

  • “One person can’t make a difference, but many can. And so what I’m doing is I’m trying to give doctors not only a voice, but I’m trying to give them amplification fuel, so that they can feel empowered, and they can continue to build up their brand. So all of us can individually make a difference.” (7:12-7:34 | Dana)

 

  • “You’re a representative of the system, but you’re still an individual.” (10:55-10:58 | Dana) 

 

  • “I am for physician individuality. The health experts themselves need to create content and take that content with them where they go. And they need to consider themselves as individuals or individual micro celebrities that then take all of the branding and the content that they’ve built, and they take it with them to the next job.” (11:19-11:42 | Dana)

 

  • “Opportunities were coming my way at the beginning, like heavily coming my way. At which point I said, Well, I not only can’t do this myself, but why don’t they come to my colleagues? Let me make it easier for them to get to my colleagues by building a categorized website that’s beautiful, but that splits us up according to our niches and our specialties, where we practice, etc, etc.” (13:38-14:01 | Dana)

 

  • “I think physicians not only are multitalented, I think they don’t always recognize that they have talents in different things. And it takes this newfound discovery that we should be doing other things in today’s world because healthcare isn’t perfect to recognize that you have a talent in something.” (17:40-17:59 | Dana)

Links for this Episode:

Connect with Dr. Dana Corriel:

Connect with Dr. Lara Salyer:

Thank You For Listening!

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About The Catalyst Host, Dr. Lara Salyer:

I worked as a family physician for 15 years until burnout changed the trajectory of my career. I realized I wanted to start a holistic functional medicine practice in my rural hometown and made it happen. In addition to practicing functional medicine, I now mentor practitioners who are looking to change their paths in healthcare by using what I refer to as the “Catalyst Roadmap”. I share each step of this framework with listeners so that they may apply it to their careers, relationships, personal goals, and projects. 

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